There’s a lot that goes into designing a penthouse. Careful consideration of every element is key: the views, the layout, the style, the square footage, the amenities. In the words of Lauren Witkoff, “We blend the idea of being completely open with some divided rooms to give buyers a sense of livability. Walking into an entirely open space can be intimidating, so we show clients where the bedrooms and bathrooms would be, but keep the common areas loft style to ensure that sense of grandness.”
Developers have long worked with starchitects on their luxury buildings, but some years ago they also began hiring top-flight designers to give the interiors the same panache as the exteriors.
“People have such busy lives now,” says Lauren Witkoff, executive vice president of sales and marketing at development firm Witkoff. “Time and convenience are the ultimate amenities.” That drives programming at Witkoff’s luxury residential towers, like 111 Murray Street in New York, which includes 20,000 square feet of amenities space designed by David Rockwell
An NYC first, 111 Murray has just debuted an “art concierge” service that will do all your fine art hunting for you. Dubbed the “Residents Concierge Art Program,” the service essentially acts as a curator speed dial – almost literally.
At 111 Murray, a new 157-unit luxe high-rise amid Tribeca’s vibrant arts and cultural scene, many empty-nest buyers are relocating to be closer to their New York City-based children and grandchildren. “Their children prefer to be downtown,” says Emily Sertic of Douglas Elliman, the new condo’s director of sales. “It just makes it easier” for them to visit.
Now that residents are moving into 111 Murray Street, the 800-foot-tall, 64-story tower that has already made its mark on the downtown Manhattan skyline with its gently flared silhouette, buyers are starting to get a first-hand feel for what developers Witkoff Group, Fisher Brothers and New Valley have created.
Closings are officially underway at 111 Murray Street, the glass tower designed by architecture firm Kohn Pedersen Fox (which previously collaborated on the Waterline Square project on Manhattan’s Upper West Side). Developed by Fisher Brothers, Witkoff, and New Valley, the building rises 64 stories above the heart of Tribeca and holds 157 one- to five-bedroom units with interiors designed by David Mann.
It’s time to revisit the most expensive homes for sale in New York City right now. Despite the well-documented softening of the luxury market, the uppermost echelon of real estate in the city is still, well, ridiculous.
Hiring a high-profile architect used to be all it took to sell a new building. But now buyers want to see the interiors fully designed, as well. In the early 2000s, having a celebrated international architect design a new residential development in Manhattan was enough to send moneyed buyers into a frenzy — regardless of what the building looked like on the inside.
Nearly four years after permits were filed, 111 Murray is almost entirely finished. The 792-foot tall structure will add 157 condominiums to the Lower Manhattan and Tribeca market.