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January, 2020

Planning a Penthouse from the Ground Up

There’s a lot that goes into designing a penthouse. Careful consideration of every element is key: the views, the layout, the style, the square footage, the amenities. In the words of Lauren Witkoff, “We blend the idea of being completely open with some divided rooms to give buyers a sense of livability. Walking into an entirely open space can be intimidating, so we show clients where the bedrooms and bathrooms would be, but keep the common areas loft style to ensure that sense of grandness.”

January, 2020

High-Style Touches Selected for Choosy Buyers

Developers have long worked with starchitects on their luxury buildings, but some years ago they also began hiring top-flight designers to give the interiors the same panache as the exteriors.

September, 2019

The Future of Design

“People have such busy lives now,” says Lauren Witkoff, executive vice president of sales and marketing at development firm Witkoff. “Time and convenience are the ultimate amenities.” That drives programming at Witkoff’s luxury residential towers, like 111 Murray Street in New York, which includes 20,000 square feet of amenities space designed by David Rockwell

August, 2019

These New York Condos Come With an Art Curator Who Will Track Down Blue-Chip Works for You

An NYC first, 111 Murray has just debuted an “art concierge” service that will do all your fine art hunting for you. Dubbed the “Residents Concierge Art Program,” the service essentially acts as a curator speed dial – almost literally.

May, 2019

Assisted Living. For All Ages.

And then there’s that major commitment of many Manhattan women: hair. Lauren Witkoff, executive vice president of Witkoff, one of the developers of 111 Murray Street (another Kohn Pederson Fox tower on the edge of TriBeCa), has invited the blowout chain Drybar into the amenity spaces there.

April, 2019

Live Well, Be Well

Today’s most sought-after residential spa amenities are built on thousands of years of accumulated knowledge about what it means to be well, with the added twist of custom, state-of-the-art technology to help consumers focus on every facet of their well-being.

April, 2019

LEGO Walls, Robot Classes, Splash Rooms: The Latest Luxury Amenities Get Creative For The Kids

Developers are bringing in renowned architects, such as David Rockwell who designed the playroom in New York’s 111 Murray Street building to create a sophisticated aesthetic to previously overlooked spaces. Besides making the gathering rooms feel as high-end as the multi-million dollar condos in the building, they have also raised the bar on the activities.

March, 2019

Living Well

The developers pulled out the big design guns for high-rise 111 Murray Street, commissioning architect David Rockwell to create public spaces and the sprawling amenities areas, and architect David Mann for the residences surrounded by Tribeca’s vibrant art and culture scene.

March, 2019

It’s All About the Art

New luxury buildings are providing gallery-like residences for collectors who want to live with their art.

February, 2019

Luxury on the Rise

Thoughtfully designed bathrooms and kitchens in new high-rises feature neutral color palettes accented by rich materials like brass and marble. Flourishes such as floating vanities, heated floors, and deep-soaking tups add a luxurious touch.