“People have such busy lives now,” says Lauren Witkoff, executive vice president of sales and marketing at development firm Witkoff. “Time and convenience are the ultimate amenities.” That drives programming at Witkoff’s luxury residential towers, like 111 Murray Street in New York, which includes 20,000 square feet of amenities space designed by David Rockwell
An NYC first, 111 Murray has just debuted an “art concierge” service that will do all your fine art hunting for you. Dubbed the “Residents Concierge Art Program,” the service essentially acts as a curator speed dial – almost literally.
And then there’s that major commitment of many Manhattan women: hair. Lauren Witkoff, executive vice president of Witkoff, one of the developers of 111 Murray Street (another Kohn Pederson Fox tower on the edge of TriBeCa), has invited the blowout chain Drybar into the amenity spaces there.
Today’s most sought-after residential spa amenities are built on thousands of years of accumulated knowledge about what it means to be well, with the added twist of custom, state-of-the-art technology to help consumers focus on every facet of their well-being.
Developers are bringing in renowned architects, such as David Rockwell who designed the playroom in New York’s 111 Murray Street building to create a sophisticated aesthetic to previously overlooked spaces. Besides making the gathering rooms feel as high-end as the multi-million dollar condos in the building, they have also raised the bar on the activities.
The developers pulled out the big design guns for high-rise 111 Murray Street, commissioning architect David Rockwell to create public spaces and the sprawling amenities areas, and architect David Mann for the residences surrounded by Tribeca’s vibrant art and culture scene.
New luxury buildings are providing gallery-like residences for collectors who want to live with their art.
Thoughtfully designed bathrooms and kitchens in new high-rises feature neutral color palettes accented by rich materials like brass and marble. Flourishes such as floating vanities, heated floors, and deep-soaking tups add a luxurious touch.
When New York real estate developers Steve and Lauren Witkoff were working out how to make their luxury condominium 111 Murray in Manhattan’s celebrity-filled TriBeCa neighborhood stand out from the crowd in a market flowing with over-the-top amenities, they started to think about what wealthy Manhattanites actually used.
It took roughly a year to fabricate 111 Murray’s lobby desk: a 14-foot-long piece of wood carved from a tree trunk. Greg Keffer of lobby designer Rockwell Group said it was no easy task locating the right tree: a solid poplar (chosen for its light color) with the appropriate dimensions was ultimately found in Maryland.